31 | 07 soothing face serum

€137,00 EUR
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Our premium quality facial serum has been developed for all skin types, specially for stressed and dehydrated skin. The formula absorbs quickly, is light on the skin & moisturises intensively. It helps to restore the skins barrier, reduce redness and hydrates immediately. The complexion is more even-toned and the appearence of fine lines is reduced.

The Serum 31 | 07 is a unique blend natural ingredients working together to nourish, calm and hydrate the skin, immediate by soothing and relaxing it. Damascena flower water helps to hydrate and balance the skin’s natural pH level. Calendula, well known for its anti-inflammatory benefits, reduces irritation and soothes the skin.

Thanks to the immortelle flower extract’s anti-aging and anti-inflammatory properties, the serum also helps to regenerate the skin. Cucumber extract and Aloe Vera leaf juice, rich in vitamins and antioxidants are the perfect ingredients to calm and hydrate the skin. Hyaluronic acid is well known by now, is one of the most effective hydrators. 

100% made in France
95% natural ingrediants
premium quality
for all skintypes
skin calming, hydration & protect
full recyclable packaging

The idea for this product was born during my time behind the scenes at various fashion shows in Paris and Milano, where I applied make-up to models for brands such as Givenchy, Kenzo, Céline and many others. The models' skin was often irritated, dehydrated and hypersensitive due to the constant travelling, make-up application, make-up removal, often not enough sleep and stress between shows.

I wanted to create a product that would instantly relax and deeply moisturize, soothe and nourish stressed skin while protecting it from further environmental damage.

Sensitive, stressed and dry skin affects so many of us nowadays not only people travelling a lot. Our achieve and busy lifestyles, travelling and pollution demand high performing and quality products.

After nearly 3 years of researching, developing, testing and perfecting the formula and texture, my first product is now ready. I wanted to create a light formula which absorbes instantly, layeres well with other skincare products and shows quick results.

My serum is not greasy nor sticky, making it perfect to use in your skincare routine before applying makeup.

Apply a small amount on clean face. Tap in circular motion and use it twice a day AM and PM, before your moisturizer

Rosa damascena flower water, Propanediol, Glycerin, Butylene glycol, Inulin, Aqua, Polyglyceryl-6 Caprylate, Phenylpropanol, Xanthan gum, Propylene glycol, Enantia chlorantha bark extract, Helianthus annuus seed oil, Aloe barbadensis leaf juice powder, Rosmarinus officinalis leaf extract, Calendula officinalis flower extract, Cucumis sativus fruit extract, Helichrysum italicum extract, Polyglyceryl-4 caprate, Sodium levulinate, Sodium anisate, Levulinic acid, Sodium phytate, Sodium hyaluronate, Caprylyl glycol, Tocopherol, Citric acid, Oleanolic acid, Sodium benzoate, Potassium sorbate, Parfum, Tetramethyl acetyloctahydronaphthalenes, Rose Flower Oil/Extract, Citrus Limon Peel Oil, Limonene, Citronellol, Geraniol, alpha-Isomethyl ionone, Pinene, Terpineol.

Actif ingredients:

Helichrysum italicum extract: soothing, minimizes redness, restore skins barrier.

Enantia chlorantha bark extract: minimizes pore size, sebum regulation.

Sodium hyaluronate: hydration and reduction of wrinkles

Return Policy

We do not accept returns. Due to the nature of our products and our commitment to maintaining the highest standards of quality, we are unable to accept returns. If the products have not arrived as expected or are damaged, please email us at info@selinab.com.

Taxes and Charges

Depending on your location, your order may be subject to import duties, customs fees, and taxes. These charges are determined by the customs agency in your country.

Please note that we cannot take responsibility for packages that are stolen or lost. We recommend choosing the 'Signature' shipping option to ensure the security of your delivery.

We do not accept returns on gift cards.

Damaged or Defective Items

If you receive a damaged or defective product, please contact us within 10 days of receiving your order. We will investigate your issue. Please reach out to us at info@selinab.com.

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Customer Reviews

Based on 1 review
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Lorène Aldabra
An amazing product!

I am a huge fan of skincare and an avid user of new products, always looking for the next best thing. The serum 31/07 from Selina B. Was recommended to me by a friend and I haven’t been able to put it down since!
The texture, the scent, the instant glow and hydration is outstanding.
I use it as a primer before my make up in the mornings and as a night serum at night. When I wake up my skin is plumped and so soft!
It’s amazing to see new brands emerging with a good philosophy and I will to simplify the skincare world without sacrificing on the essentials.

I am so happy with my purchase and I will keep on using it as my go to!

Ingredients

31 | 07 the serum

“ 31|07 is my grandmother’s birthday. I have to named my first product in her honor. Her knowledge, kindness and pure heart, made her a big example and inspiration for me and many others. I loved to spend time with her, often in her perfectly kept, vivid and natural garden. “

Each ingredient has been carefully selected and tested over a long period on many different skin types and in various conditions, to find the best blend of active ingredients, texture for optimal and visible results.

95% natural origin and premium quality ingredients - vegan - cruelty free

100 % made in France